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Brands

What do you want to do?

  • Build Brand Equity
  • Gain Trial
  • Increase Consumption
  • Drive Efficient Volume
  • Reach Lapsed Users
  • Engage Shoppers Online
 

Custom communications to specific shoppers—right at the point-of-purchase, with the ability to connect 300 million times each week.

Shopper tastes are continually changing. To keep pace, you need solid shopper insights to reach those 20% of shoppers who purchase 80% of your volume. Catalina uses a sophisticated shopper-purchase database—with access to 90 million households—to pinpoint specific shoppers and deliver the most compelling promotions and advertisements. Whatever your business objective, Catalina has the right shopper-driven solution to meet your needs.

Build Brand Equity
Boost awareness by 16 percentage points, while increasing recall and sales.

Gain Trial
Get a better return on your marketing investment.

Increase Consumption
Encourage pantry loading and gain market share.

Drive Efficient Volume
Gain 20% more volume than FSIs.

Reach Lapsed Users
Increase shopper response rates.

Engage Shoppers Online
Interact with shoppers via a branded Website.

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