Custom communications to specific shoppers—right at the point-of-purchase, with the ability to connect 300 million times each week.
Shopper tastes are continually changing. To keep pace, you need solid shopper insights to reach those 20% of shoppers who purchase 80% of your volume. Catalina uses a sophisticated shopper-purchase database—with access to 90 million households—to pinpoint specific shoppers and deliver the most compelling promotions and advertisements. Whatever your business objective, Catalina has the right shopper-driven solution to meet your needs.
Build Brand Equity
Boost awareness by 16 percentage points, while increasing recall and sales.
Get a better return on your marketing investment.
Encourage pantry loading and gain market share.
Drive Efficient Volume
Gain 20% more volume than FSIs.
Reach Lapsed Users
Increase shopper response rates.
Engage Shoppers Online
Interact with shoppers via a branded Website.