Archive Press Coverage
May 13, 2010
Catalina Inaugural FMI Supermarket Health & Wellness puts all the pieces and players together for first time
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Catalina Inaugural FMI Supermarket Health & Wellness puts all the pieces and players together for first time
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April 23, 2010
Mobile Couponing Leads to Higher Traffic, Sales Volume: Catalina Marketing
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Mobile Couponing Leads to Higher Traffic, Sales Volume: Catalina Marketing
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March 3, 2010
Media Daily News: Catalina Marketing Goes Digital, Taps Former Google Exec to Lead Effort
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Media Daily News: Catalina Marketing Goes Digital, Taps Former Google Exec to Lead Effort
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December 16, 2009
Shoppers Defect From Iconic Brands- Loyalty deteriorates further in tough times
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Shoppers Defect From Iconic Brands- Loyalty deteriorates further in tough times
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October 23, 2008
Personalized Store Ads Take Off. Big Marketers Start to Embrace Pitches Tailored to Reflect Shoppers' Buying Habits.
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Personalized Store Ads Take Off. Big Marketers Start to Embrace Pitches Tailored to Reflect Shoppers' Buying Habits.
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September 24, 2007
Supermarkets can realize strong sales potential by responding to the growing demand for wellness products and services, according to speakers at a "Wellness Awareness" forum here this month.
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Supermarkets can realize strong sales potential by responding to the growing demand for wellness products and services, according to speakers at a "Wellness Awareness" forum here this month.
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September 20, 2007
Is brand loyatly dead? This is the question plaguing the owners of grocery brands as they give their products away for free in an attempt to boost sales. In this age of loyalty card points, promotional coupons, buy-one-get-one-free offers (bogofs) and free giveaways, brands are getting stuck on a treadmill of ever decreasing prices. The more they cut prices, the more they encourage shoppers to forget about brand values and simply seek out the lowest cost.
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Is brand loyatly dead? This is the question plaguing the owners of grocery brands as they give their products away for free in an attempt to boost sales. In this age of loyalty card points, promotional coupons, buy-one-get-one-free offers (bogofs) and free giveaways, brands are getting stuck on a treadmill of ever decreasing prices. The more they cut prices, the more they encourage shoppers to forget about brand values and simply seek out the lowest cost.
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June 25, 2007
Recent trends in shopper-driven health care have helped reinvigorate the importance of wellness and prevention as a primary means to reduce skyrocketing health care insurance premiums. The negative health consequences associated with obesity appear to be calling Americans to action.
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Recent trends in shopper-driven health care have helped reinvigorate the importance of wellness and prevention as a primary means to reduce skyrocketing health care insurance premiums. The negative health consequences associated with obesity appear to be calling Americans to action.
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March 20, 2007
Pharmacies are losing sales, but not to the competition. According to a report from Catalina Marketing Corporation, a shopper-driven marketing company, nearly half of customers who regularly fill prescriptions in a pharmacy don't buy anything else.
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Pharmacies are losing sales, but not to the competition. According to a report from Catalina Marketing Corporation, a shopper-driven marketing company, nearly half of customers who regularly fill prescriptions in a pharmacy don't buy anything else.
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April 25, 2007
Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina's in-store promotions.
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Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina's in-store promotions.
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April 16, 2007
Child-rearing advice, in-store events and free samples are strengthening the baby steps of retailers as they embark upon life's journey with new parents.
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Child-rearing advice, in-store events and free samples are strengthening the baby steps of retailers as they embark upon life's journey with new parents.
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