Company Recognized for Its Superior Real-Time Data and Shopper Analytics
ST. PETERSBURG, Fla.--(Sept 27, 2011)- Catalina, the leader in precise consumer-driven marketing, today announced that the company placed number five in the 2011 InformationWeek 500 honoring the most innovative users of business technology in the United States. Catalina was awarded the honor due to its unprecedented ability to leverage real-time data and the evolving three-year purchasing history of 76 percent of US shoppers, as well as consumers in Europe and Japan, to enable brands and retailers to find and talk to their most valuable customers.
With the world’s largest transaction-level, shopper-data warehouse, Catalina was recognized by InformationWeek for its constant innovation around large-scale data volumes. The company won first place as the top company in the Business and Consultative Services division in the InformationWeek 500 index. This recognizes the one-of-a-kind marketing power that Catalina gives to its clients: no one else has close to the reach (over 76% of US shoppers) combined with the most accurate, de-identified consumer data and analytics in marketing, allowing campaigns that connect brands and their most valuable consumers in customized, relevant, and effective ways.
Eric Williams, CIO of Catalina, commented, "We are honored to receive one of the top rankings in the InformationWeek 500 and to be recognized as a leader in data-driven, predictive solutions that bring greater relevance to marketing in order to better meet the needs of clients and consumers. Catalina also prides itself on maintaining the highest privacy standards to protect consumer’s aggregated data.”
"For 23 years, InformationWeek 500 has chronicled and honored the most innovative users of business technology," said InformationWeek Editor In Chief Rob Preston. "In this day and age, however, being innovative isn't enough. Companies and their IT organizations need to innovate faster than ever before to stay a step or two ahead of their customers, partners, and competitors. This year's ranking placed special emphasis on those high-octane business technology innovators."
InformationWeek identifies and honors the nation's most innovative users of information technology with its annual 500 listing, and also tracks the technology, strategies, investments and administrative practices of America's best-known companies. Top winners have included: The Vanguard Group, CME Group, Conway, National Semiconductor, Kimberly-Clark, Hilton Hotels and Unum. The InformationWeek 500 rankings are unique among corporate rankings as it spotlights the power of innovation in information technology, rather than simply identifying the biggest IT spenders. Additional details on the InformationWeek 500 can be found online at www.informationweek.com/iw500/
About Catalina Marketing
Catalina is committed to helping manufacturer and retail brands deliver unprecedented performance and healthier outcomes. With proprietary and integrated in and out-of-store marketing platforms—including CouponNetwork.com (http://www.couponnetwork.com), Catalina enables the delivery of the right message to the right audience in the right environment. Catalina leverages the world's largest, transaction-level, shopper-data warehouse to develop, deliver, and measure shopper and patient-driven engagements to approximately 90M households and 130M health consumers, annually. Media distribution channels include 50,000 food, drug and mass locations worldwide, including 18,000 US pharmacies. Catalina is based in St. Petersburg, Florida, with operations in the US, Europe and Japan. To learn more, please visit http://www.catalinamarketing.com.
|SOURCE: Catalina |
Senior Vice President, Finance
Catalina Marketing Corporation